Because Calyx has a management consulting approach to communications and marketing initiatives, we insist on holding direct, straightforward discussions with our clients at the beginning of each engagement. During these discussions, we determine goals, identify measures of success, and set expectations. By having these types of conversations and using them as the basis for the work we propose, we build in a methodology for evaluating our performance and success. As our work continues, we remain focused on the goals that were set, and we constantly review, evaluate, and revise our approach accordingly.

Our clients quickly grow to appreciate our management consulting approach because, through our methods, they are able to view traditionally defined "intangible" communications, marketing, and public relations efforts in concrete terms.

© 2009 Calyx Consulting, LLC