Change—it's one of the biggest lessons nature teaches us. Whether in nature or business, we must constantly learn to adapt. How we respond when we recognize change often depends on our ability to see it as an opportunity or to react to a potential threat by taking the necessary steps to minimize harm. Regardless, creating an environment in which a business can thrive is essential in today's marketplace, as mere survival is not enough.

When starting a business, launching a new product or service, or expanding an existing enterprise, companies face similar challenges in the ever-changing business landscape. We typically help our clients by

• Crafting compelling messages and content
• Articulating benefits and features
• Communicating messages to key audiences
• Developing a cohesive and consistent brand
• Introducing a new product or service to market
• Creating winning marketing materials and RFPs
• Expanding website presence and increasing traffic
• Increasing sales, profits, customers, or market share
• Generating media coverage and industry buzz
• Prospecting and building business relationships
• Garnering interest from potential investors
• Measuring and improving customer satisfaction
• Understanding opportunities and positioning

© 2009 Calyx Consulting, LLC