Calyx meets the challenges of today's marketplace by providing four complementary services for creating the appropriate
solutions to meet our clients' specific goals.
Communications—We create and pursue the most effective method for delivering
compelling messages to the people who matter most, both within and outside your organization. Examples include writing
and content development for online and print media, corporate communications, and employee and community relations.
Marketing—We design strategically targeted marketing initiatives for products
and services to increase sales, profits, and market share through securing and retaining new customers, employees, or
investors. Examples include B2B marketing, branding, market research, online marketing, strategic marketing plans,
email marketing campaigns, and event marketing.
Public Relations—We leverage the power of PR to maximize sales and marketing
initiatives and address overall business goals. Examples include creating press releases, minimizing distribution costs
without diminishing distribution, managing media relations, developing media kits, and pitching and placing stories.
Management Consulting—We use a variety of tools coupled with an operational
problem-solving approach to improve business processes, resolve problems, create efficiencies, and realize cost savings.
Examples include surveys, benchmarking, strategic and business development planning, business process reengineering,
and project management initiatives.
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"Creating an environment in which a business can thrive is essential in today's marketplace."
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"...communications and marketing initiatives are most effective when considered and designed in the context of the overall business plan."
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